Brand Manifestos

** All work was created for academic purposes only and is in no way affiliated with the represented brand.

Before you can start thinking about marketing campaigns or social media content, it’s crucial to have a strong, recognizable brand. A huge part of branding is communicating with your consumers what you believe in and what value you’ll bring to their lives.

A solid brand manifesto is the key to do just that.

It tells your consumers so much more than what you do. It tells them why you do what you do. The most successful brands in the world all have one thing in common: their manifestos speak directly to the consumer in a powerful, relatable way.

Writing brand manifestos is a passion for me, it’s an honor to speak in a brand’s voice and lay all the cards on the table. Below you’ll find examples of manifestos I wrote during my graduate program for brands I believe in.