Email Marketing Examples

** All work was created for academic purposes only and is in no way affiliated with OrangeTheory Fitness

During a graduate copywriting course at the University of Florida, I was tasked with creating marketing emails for the brand of my choice. At the time, I was an avid OrangeTheory fan, so it felt natural for me to work with a brand I was familiar with and promote a service I believe in.

The emails were written for conversion and engagement and would target an existing email list. In order to produce the most realistic final product, I used MailChimp to mockup the emails.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Email 1: Join The DriTri

Subject Line: “It’s Not Too Late! Join the DriTri Today.”

Email 2: First Class

Subject Line: “What You Need to Know Before Your First OTF Class”

Email 3: Upgrade & Save

Subject Line: “Limited Time Deal! Reduced Rates through October 1”