Messaging & Brand Guide Mockup – Warby Parker

*All work is for academic use only and is in no way affiliated with Warby Parker.

For the final project in my Copywriting for Digital Messaging course during grad school at UF, we were tasked with creating a messaging and brand guide for the national brand of our choice.

I chose to work with Warby Parker, the eyeglass company.

Warby Parker is a reasonably young, trendy company that has hit their stride. Most known for their home try-on services, Warby Parker makes buying eyeglasses quick and convenient.

Click below to view the guide curated which includes a brand mission, manifesto, core messaging, voice and tone, and brand characteristics.

I also created original content like emails, social media posts, paid ads, and blogs.